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Ces marques qui valorisent leurs actions RSE

corporate-social-responsability

Dans l’épisode précédent, nous avons vu à quoi correspondait la Responsabilité Sociétale des Entreprises. Mais peut-être cela vous paraît-il encore un peu flou ?
Pour avoir une meilleure idée, rien de mieux que quelques exemples de marques et entreprises qui valorisent leurs actions RSE.

LE GROUPE BEL

Le groupe Bel est spécialisé dans la fabrique et la commercialisation de fromages. La vache qui rit,  Mini Babybel,  Kiri ou encore Boursin sont les marques phare du groupe, distribuées sur les 5 continents.

site BEL

Le groupe met en lumière ses actions via son site web. Un onglet visible ( »Responsabilité ») est dédié spécifiquement au sujet. Tout est clairement expliqué, l’axe est pédagogique. Leur démarche RSE s’intitule « Des Sourires pour l’avenir » et a été construite en fonction des principaux enjeux liés aux activités du Groupe, autour de 5 piliers :

image BEL

BEL explique notamment que « Le pilotage de la démarche de responsabilité sociétale du Groupe est assuré par la Direction RSE. Cette Direction s’appuie sur une organisation qui inclut des relais dans toute l’entreprise, notamment via un réseau d’experts métiers issus des Directions Fonctionnelles du Groupe (marketing, R&D, industriel, ressources humaines…) En collaboration avec ce réseau d’experts, la direction RSE a défini des indicateurs de performance et des objectifs chiffrés, qui permettent au Groupe de mesurer les résultats obtenus et d’évaluer les progrès à accomplir. Les différentes entités du Groupe contribuent à l’atteinte de ces objectifs en mettant en place des plans d’actions pertinents au regard de leurs contextes et des attentes de leurs parties prenantes.« 

De courtes vidéos explicatives viennent en support de chaque section, et on peut même avoir accès au Rapport RSE 2013 du groupe (= reporting), lui-même très bien construit et visuel (mais 148 pages quand même…).

rapport BEL

BEL joue donc pleinement la transparence et la clarté, avec une réelle valorisation des infos.

PATAGONIA

Patagonia est une entreprise californienne de vêtements techniques éco-conçus (n’utilisant que du coton biologique ou des Chlorofibres) pour les sports de montagne et le surf, créée par le franco-américain Yvon Chouinard en 1972. Depuis 1985, Patagonia consacre 1 % de son chiffre d’affaires à la protection et la restauration de l’environnement. À ce jour, ont été reversés plus de 46 millions de dollars en espèces et en nature à des associations environnementales américaines et internationales menant des actions militantes sur le terrain.

En 2002, le fondateur de Patagonia et Craig Mathews (propriétaire de Blue Ribbon Flies) ont créé une organisation à but non lucratif qui vise à inciter les entreprises à s’engager en faveur de l’environnement : 1% for the Planet.

patagonia site

Là aussi, la démarche est clairement mise en avant, d’autant plus que cette responsabilité majoritairement écologique fait partie intégrante de la marque. Le storytelling est d’ailleurs central, avec une sincérité assez désarmante : « Nous ne pouvons pas légitimement affirmer que Patagonia est une entreprise responsable. Nous n’agissons pas comme une entreprise responsable, mais nous ne connaissons aucune autre entreprise capable de le faire. Mais nous pouvons vous révéler comment nous avons pris conscience que la responsabilité sociale et environnementale des entreprises est cruciale et vous parler des mesures que nous avons commencées à mettre en œuvre pour la rendre effective. Comme tout dans la vie, les choses s’enchaînent toujours les unes après les autres.« 

patagonia rse

Au final, on suit Patagonia comme l’on suivrait l’évolution d’une personne qui se pose des questions sur elle-même et son environnement, et la manière dont elle peut agir.
La marque a d’ailleurs récemment sorti une campagne dénonçant la fabrication des duvets traditionnels (conventional down en anglais).

duvet patagonia

TOTAL

Total est une entreprise pétrolière française, ses activités couvrant l’ensemble de la chaîne de production, de l’extraction du pétrole brut et du gaz naturel à la création d’énergie, le raffinage, et l’exploitation commerciale.

total

Naturellement, comme il est indiqué sur le site, Total « en tant qu’acteur majeur de l’industrie pétrolière doit veiller au respect de l’environnement, à la santé des personnes, à la sécurité de ses produits et installations, au développement social et économique local. » L’énergie étant un secteur délicat, une entreprise comme Total ne peut pas faire l’impasse sur sa responsabilité sociétale, la transparence de ses informations et sa manière de communiquer. L’accent est bien entendu mis sur l’environnement (impact et énergies renouvelables), mais aussi sur la sécurité et la santé. Thèmes directement liés à l’activité du groupe.

total report

Comme pour BEL, le reporting est aussi mis en avant, avec possibilité de voir le rapport RSE 2013.  On apprend aussi que Total a une rubrique dédiée entièrement à l’analyse et au compte rendu de donnée, afin de mieux mesurer leurs actions (et de rendre compte aux parties prenantes). D’ailleurs la dernière campagne de pub de Total, (et son nom : « Committed to a better Energy »), montre bien l’orientation « responsable » que prend de plus en plus le groupe.

EASY JET

EasyJet est une compagnie aérienne britannique. En France,  c’est la 2e compagnie aérienne derrière Air France.

easy jet

Les thèmes abordés par Easy Jet sont en accord avec leurs activités : la sécurité, la formation du personnel, l’impact environnemental. On apprend que la marque est engagée dans des œuvres de charité (ils ont notamment un partenariat avec UNICEF). On voit également l’impact qu’a eu la crise du volcan islandais en 2010 et les leçons tirées par la compagnies : un système de détection des cendres volcaniques a été mis en place depuis cette date. La marque nous montre ainsi sa capacité à rebondir.

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Quel est l’impact de mon activité sur mon environnement ?

La question centrale de la Responsabilité Sociétale des Entreprises est « quel est l’impact de mon activité sur mon environnement ? » et à travers ces exemples on voit que cela est logiquement relié et adaptable à l’identité et aux activités de la marque.

C’est la notion de développement durable appliqué aux entreprises, prenant en compte l’écologique mais aussi le social et l’économique.
BEL fait dans l’alimentaire, naturellement ses actions vont porter sur tout ce qui touche à l’alimentation, la nutrition, la consommation.
Patagonia va s’axer plutôt sur les matières utilisées, la chaine de fabrication.
Total fait dans le pétrole, il va sans dire que les questions écologiques et énergétiques doivent être au centre de leur préoccupation et Easy Jet en tant que compagnie aérienne met en avant la sécurité et le bilan carbone.
Et bien évidemment,  valoriser ces actions prend différentes formes : pédagogique, humaine et sincère, rationnelle, scientifique, etc. Tout dépend encore une fois de l’identité de la marque, de ses activités, de ses publics et de sa stratégie de communication.

Lucie GOGUILLOT

Ciné Calé, your film club at the heart of ISCOM Paris!

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Hungry for films? No time to wander in Paris looking for good movies? Two passionate students have created Ciné Calé, a cinema for ISCOM’s students in Paris!
Ciné Calé
shows movies in room 14 and has provided all the material to spend a good time discovering or re-watching movies!

Ciné Calé launches its musical cycle

After two screenings where the provoking 99 Francs and the cult movie The Rocky Horror Picture Show (thanks to the Sweet Transvestites troop from the Studio Galante) were shown, Ciné Calé launches its musical cycle.

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Today is the first projection of this cycle, which starts with The Boat That Rocked (Good Morning England), for 2 hours of British DJ’s frenzy from the 60’s! Ciné Calé also provides tons of popcorn to treat its audience to a meal! Our film club proposes on Wednesday, 26th of November the screening of Les Chats Persans, with the special intervention of Niloofas, an Iranian musician refugee in France.
The last film is on Wednesday, 17th of December High Fidelity will be shown, starring John Cusasck and Nicolas Lordier, the special guest who is going to intervene as both a passionate and a professional of the music universe, as he is the founder of Ohmwork, an agency that creates music and sound for brands.

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Short film contest

Ciné Calé also launches a short film contest around the theme of “Cities & Music”. Short films must be shorter than 7 minutes. Candidates can let their creativity run! Short films will be shown in January.

More information on the Facebook page Ciné Calé.
A lot of good movies and popcorn are waiting for you!

Carole BARTHES

International Media: Immersion in the 1930’s

media-halloween-iscom
It is undeniable that Medias have a big role in our everyday’s life and had also a huge impact in some major events that marked history. It’s in a Halloween atmosphere adorned (by the American stakeholders) with orange and black, pumpkins, candles and candies, that the conference about International Media took place.
George Shantzek is a media consultant and journalist originary from Miami. He studied communication at the Georgia State University. We had the chance to meet also his teacher that came from the USA: the professor Leonard Teel, a man full of history and stories to tell.

Immersion in the 1930’s.

To understand the impact of Medias on people, they decided to immerse us in the 1930’s. And more precisely in the year 1938 where the War of Worlds radio drama took place in the USA just before Halloween, the 30th October 1938.
War of Worlds is a novel written by Orson Welles. The story deals about aliens that invade Earth.
The 30th October 1938, the Mercury Theater on Air decided to broadcast it as a Halloween episode.
The setting was switched from 19th-century England to contemporary Grover’s Mill, an unincorporated village in West Windsor Township, New Jersey in the United States. The global reaction was really unexpected. A huge number of people believed that the story was true without checking anything. People started to panic in the street. The atmosphere became stressful.

Media and people

According to Dorothy Thompson through her article for the New York Herald Tribune in 1938, the War of Worlds drama shows that media can have a huge impact on people. Indeed, radio for instance can be used as tool to control them. She explains that we could never allow radio to be used by a political entity to have a monopoly because we are in a situation that people believe anything. Mass media have the ability to control people instead of to inform people.
After the drama people wanted to send Orson Welles in jail for having creating such a scaring story. The drama raised a paradox for Thompson: it shows that people want to be protected by the government but in the same time they want to punish the author of the story and the radio for having broadcasted is. Contrary to a democracy were the press is free, people prefer being controlled by the government than being free. According to the journalist, anybody should have a monopoly of the radio.

Halloween is made in France!

After this immersion in the World of Wars’ drama. Mister Shantzek explained us that Halloween wasn’t an American party.But an Irish and French one! It was just a day that people use to spread violence (to burn cars etc). America has only marketed it, around the 1950’s, as a party to celebrate with your family during the 31st October. And the image of Halloween as we know it now has been spread by the medias itself and especially as an American party. Once again, medias played a big role in influencing and convincing people. And Halloween is a good example.

Medias in the world and especially the Arab Medias

Professor Teel talked about the Medias in general but especially the Arab Medias. He recommended us the Arab Reporters for Investigative Journalist (you can find it here). He said that the Arab journalism was essential to inform about what is happening nowadays in those countries, and in particular during the Arab Spring. In some Arab countries (and also others) journalist are threatened about their government when they want to inform people. Some are killed other persecuted ony for doing their job. The Arab Reporters for Investigative Journalist has been created by a Jordanian journalist named Rana Sabbagh that has been fired from her job in Jordan for “being too liberal” for her country according to her ex-employer.

Humanistic journalism

Pr Teel explained us that the Humanistic journalism in really necessary because some journalists can’t write freely about their country. Others journalists write about events that happened in the world and work for a humanitarian cause. The Professor told us many stories. One is very shocking but also striking. Hannah is a child that lives in Palestine. She has the habit to walk with the three sheeps of her family. One day a bomb exploded next to her. She lost her two legs but told to a journalist:”I’m really glad that the bomb touched me and not the sheeps”. Because the sheeps were the only thing that allows the family to have incomes that is to say to survive.
Media has two roles, the first one is to influence people and the second one is to be profitable. This is an industry. But all medias are not used in the same way everywhere in the world. Some use it as a tool against the interest of their people. To conclude journalism is a beautiful job that has to be practiced freely and for the good cause. And every journalist has the right to write about any subject in order to inform people. That’s what the main message taught by Mr Shantzek and the Pr Teel.

La Responsabilité Sociétale des Entreprises

marque-rseLe résultat de la 2ème édition du Baromètre du Bien-être Durable vient d’être publié.
Réalisée par Ipsos et LinkUp, l’étude montre l’importance croissante du développement durable comme levier d’adhésion du consommateur à une marque.

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Ce Baromètre du Bien-être Durable nous apprend entre autre que :

  • la perception qu’ont les français du bien-être est très associée à la santé et à une vie sociale épanouie (pour 99% et 95% des français).
  • 50% des français et 64% des 18-24 ans pensent que les marques peuvent favoriser le bien-être.
  • la relation marque/consommateur reste basée sur la confiance et la fiabilité mais les critères de respect, sincérité, transparence et de prise en compte de l’humain progressent.
  • désormais les critères de préférence d’une marque reposent sur des items liés au bien-être durable.

Des chiffres révélateurs qui nous montrent que le consommateur, et le public en général, est de plus en plus soucieux de son environnement et de fait surveille de plus près les marques, entreprises et organismes sur leurs activités. L’éclosion d’internet et des outils du digital favorisant l’interaction et le suivi de ces mêmes marques.
Nous sommes donc désormais dans une augmentation de la valeur économique «qualitative», ce qui nous amène à parler de la RSE (Responsabilité Sociétale des Entreprises) ou CSR (Corporate Social Responsibility).

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La RSE, qu’est-ce que c’est ?

La Commission Européenne définit la RSE comme « la responsabilité des entreprises vis-à-vis des effets qu’elles exercent sur la société ».
En clair, c’est la responsabilité d’une organisation vis-à-vis des impacts de ses décisions et de ses activités sur la société et sur l’environnement, qui se traduit par un comportement transparent et éthique.

Et cela englobe de nombreux thèmes, comme :
-       l’environnement
-       la gouvernance de l’organisation
-       les droits de l’Homme
-       les relations et conditions de travail
-       la loyauté des pratiques
-       les questions relatives aux consommateurs
-       les communautés et le développement local

Les enjeux de la RSE pour les entreprises

Les entreprises ont ainsi une responsabilité quant à leur contribution au développement durable (y compris à la santé et au bien-être de la société), le respect les lois en vigueur et la compatibilité avec les normes internationales. Le contexte actuel incite les entreprises à mettre en place une communication plus ouverte et transparente. Communiquer sur la RSE en particulier et la stratégie éthique en général peut offrir des opportunités de marché aux entreprises, valoriser son image et préserver la réputation de la marque.
Pour cela il faut d’abord traiter avec des partenaires de qualité et développer de nouveaux partenariats.
La satisfaction client et la fidélisation sont très importantes ; il faut répondre aux exigences et aux attentes et il est nécessaire d’avoir une adéquation de l’offre produits et de services qui soit pérenne.
L’entreprise doit s’adapter, avoir une capacité d’innovation et bien évidemment établir de bonnes conduites avec les autorités et le grand public.

rse-schema

Quel est le rôle de la communication ?

La RSE présente justement de gros enjeux de communication et de marketing, le but étant de savoir comment les entreprises peuvent communiquer de manière pertinente et efficace sur leurs engagements de responsabilité sociale. C’est ce que l’on appelle la communication responsable, basée sur les preuves, l’échange, la diminution des impacts (environnementaux et sociétaux) et la prise en compte des parties prenantes.
La stratégie de communication doit évidemment être cohérente et être à l’unisson avec le reste des activités de l’entreprise.
La RSE ne peut être crédible que si la stratégie se base sur la sincérité, la transparence, avec des arguments et des preuves à l’appui.
Si ce n’est pas le cas, c’est ce qu’on appelle le « Greenwashing » ou « Fairwashing », qui peut sur le long terme avoir des conséquences néfastes sur des marques d’un point de vue juridique mais également en termes d’image et de notoriété.

  • Pour aller plus loin :

http://com-rse.fr/
http://www.novethic.fr

http://www.communication-responsable.fr/
http://linkup-conseil.fr/bien-etre-durable/

  • Sources :

http://www.developpement-durable.gouv.fr/Qu-est-ce-que-la-responsabilite.html
http://communication-responsable.aacc.fr/
http://e-rse.net/barometre-bien-etre-durable-8304/

Lucie GOGUILLOT

OECD – a Global Vision of the World

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About Andrew Gently

Mr Andrew Gentry, Co-Ordinator in Public Affairs and Communications Directorate at OECD came to talk about this organism, his work and gave us the keys to succeed in our job environment. What a pleasure to hear a man who is fascinated about the world and his missions within the OECD! A man who travelled around the world and has learnt 14 languages over the years! Andrew Gently has, indeed, an incredible background. He has occupied over 10 different jobs within OECD and finally got his dream one. He told us about the place he is working.

The OECD :  the « Power House » of economical statistics

The OECD is composed of the 34 most advanced countries and aims at giving advices and recommendations. It is an « apolitical » organization.
The OECD is the « Power House » of economical statistics. A very interesting video taught us that the economy is increasing more and more in emerging countries, and not in developed ones, as we would tend to think. The most striking example is China, which would become the biggest economy in 2030 in possession of 28% of the world’s GDP! China and India would have to face the growth of their population and the power of their economy would fill the gap between USA.
The OECD projections are based on facts and figures, and this is why they can be considered as a soft power.
The organism slogan is based on their values and aspirations: « Better Policies For Better Lives ». Therefore, they provide an economic hub so as to improve the International relations through economy and development. And it works! Since the beginning, OECD has welcomed more and more countries (from 22 in the creation to 34 nowadays). This highlights its authenticity. Furthermore the organism is likely to work in better conditions than other organisms as there is a unique goal: to improve the situation in the countries targeted.

The keys to succeed in our job environment

In conclusion, Mr Gentry gave us some tools for future endeavours. “Think outside of the box !” This is how big companies achieved their success, such as Apple. “Do the contrary of what you want to do and see where it leads you”… you may be surprised. But most important, “be authentic and confortable, be fluent”. If any students want to apply for an internship in OECD, the best advice is to know exactly what they want to do: select a specific field and a specific title.
Do not put your “polyvalence” ahead. There are over 1000 demands of internship in OECD every year…Be special!

Success is a matter of style

public-relations

How to organize an international campaign?

Are you interested in working in Communication and Advertising at international scale?
Well, this conference was the right one to attend as we got the honour to welcome Mr Rodolphe Moulin-Chabrot, PR International at Moët & Chandon (LVMH Group), to talk about how to organize an international campaign. Right by his side and to assist him in doing so, Maude, a 5th year student from ISCOM who has worked with Rodolphe’s team for a year. We were proud to learn that this young lady will be an official member of the Communication department at Moët & Chandon within the following week.
As Rodolphe said “You see? Nothing is impossible, but you have to work hard, and prove is that she survived it”.

The role of an International PR

Mr Moulin-Chabrot used to work before being hired at Moët, for the Accor Group‘s worldwide center press. He has a formation in journalism, and as a communicant now, he knows what is going on both side of the line. The knowledge and insight he had about journalism interested his employer, and that led him to the successful communicant he is today. But let’s get into it. What is the role of an International PR? Well, as Rodolphe said, it is to define the vision, the strategy and the message of your brand. We could define this type of Communication as: Inspirational Communication. Here are some key rules if you want to work as a PR International:

-     Always keep the big picture in mind

As you will work with many countries and so work with different languages, when you organize a campaign, even if we all know about how important it is to adapt culturally to the different markets, you need to give in an way or another the same image of your product everywhere. The same message. It is important to stay focused on this point.

-        Respect the deadline and be organized and always a step ahead

Time is precious. It is important to work on time, and respect the due date. If you want to publish your advertising in certain prestigious magazine, well, you will need to be prepared with the release date you have chosen. If you want to diffuse in June, don’t send your work at the end of May, otherwise it will be published in September. And this is definitely no good.

-        Define top media and target

You also need to be specific about which people you want to talk to. In that job, you do not talk to every journalist, you choose them carefully. You need to define your target.

For example, let’s take their Champaign Brand, Dom Perignon, one of the greatest cuvee in the world, which concern a very specific target that they call the high net worth individuals meaning those who have more than 1 million on their active bank account. And in that particular case their mission will be to sell them a real experience something they cannot just buy with money. They need the brand for that.

-        Spoke persons

Clients or Journalist, you will need to find what they call the “Spoke persons”. Spoke persons can be big clients that will influence their surroundings, spread the word. And this will have an impact on the success of their Communication. In lux, and in the “prestigious wine market” you will need to watch constantly what they call the “Wine Gurus”. These are the most 8 or 10 influential specialized people that can make or unmake a brand in a finger snap. So you will need to take a very good care of them. Moët sends their best wine experts to meet those people. Because they are the ones who can hold the most authentic speech.

-        Relevance

Obviously you will need to be relevant and coherent in your propositions to match best with the brand and its values, and identity.

-        Flexibility or FLEXIRIGITY as Rodolphe calls it

You need to be flexible in the way you communicate to understand the different perspectives and at the same time rigid to make sure it is relevant.

How to manage a muse (*égérie)?

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If you don’t know it, Moët & Chandon worldwide muse has been for two years now, the famous tennis man, Rodger Federer with its impressive prize list. Before him was the actress that you all know about, Scarlett Johansson. The brand signed Rodger Federer for a four years contract.
What is important when you choose your brand’s muse
, is to make sure that he or she has a current event. If your muse has none, well… with all respect, it does not have the same impact on people. Because people recognized and add value to your brand when the selected muse is active, because they heard of she or he for this movie that just came out or this sportive competition and so on… After kindly showing us some advertising campaigns that were made for abroad, since it is forbidden to advertise on wine and alcohol because of “La Loi EVIN”, we understood the huge work that being a PR international is.

How to prepare an international campaign?

To prepare an international campaign like they did with Dom Perignon for a private internal campaign targeting their biggest clients that took place in Iceland, it took eight month of hard work and organization. You also have to be able to resist to the pressure and stay discreet with information that you diffuse to the journalist. In this particular case, Moët & Chandon has trained their worldwide staff to every possible questions and answers to confront journalists, for them to be prepared as well as possible.
That conference was very enriching as Mr Moulin-Chabrot care to give us some tips about what a PR should be and should do by showing us private advertising campaign.

For those who would be interested in training within Moët & Chandon, you have to be at your First or Second year of Master and apprenticeship are preferred, as they propose very long internship but to form you better and give you if you, do well the chance of having your dream job in the Lux Industry as our ISCOM colleague, Maude, did.

Carole BARTHES

Managing an International Project

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« The only thing to do with good advice is to pass it on. It is never any use to oneself. »

Oscar Wilde

About Alec Walker-Love,  International Communication Project Manager

Alec works on International projects with businesses and organizations, such as Veolia, The European Union, MCI and Information Society, to ensure they meet their goals successfully using highly effective communications. Originally a company-man with a background on politics, he is now a fully signed up member of the “open source talent economy” – new ways of working across borders, cultures and communications channels to deliver results and messages where they need to be.

Based between Paris, Brussels and London, Alec has worked with clients ranging from aerospace to biotechnology via international news and media groups. His current focus is working as a consultant to a range of projects in energy, environment, research and innovation. He is responsible for communication strategy and execution online and across broadcast media.

Alec Walker-Love

Alec Walker-Love

As a consultant, Alec has the chance to work on many different projects at the same time for very different companies. The qualities required to be an independent consultant and manage International projects are to be:

  1. Mobile: you have to be able to go anywhere around the world on short notice.
  2. Analytical: you need concrete data and studies to support your analyses and decisions.
  3. Rigorous: you have to respect deadlines, to be on time at meetings, and keep touch with the client during the whole project management.
  4. Accessible: people must be able to reach you anywhere.
  5. Organized: you will have to make agendas, quotation and budget sheets, etc.
  6. Reactive: you need to check your mails and other messages everyday.
  7. Informed: you have to keep up with current events, technologies, etc.
  8. Pragmatist: you have to select carefully your business partners.
  9. Results-oriented: you have to measure the impact of your project and if it has matched the goals the client expected.

International Projects, a challenging but thrilling experience

International project managers are facing dazzling changes and challenges: they have to adapt to a variety of market, they have to be able to keep up with the news and with the new digital tools and technologies, which are growing very fastly.
Working on international projects in a company or as an independent worker will offer you a multicultural vision of the communication business: learn to work with new communication channels and new tools, with multiple clients and in many different countries. Nowadays, communication people can easily turn to an International career by working in global companies, agencies but also independtly.

Useful working tools:

  • Communication tools: Skype, Google Drop Box, mail accounts…
  • Social networks: LinkedIn, Facebook, Twitter, Vines, YouTube, Instagram, Instagram Hyperlapse (to make videos)…
  • Social Media Management: Hootsuite (to manage your social pages and measure your e-traffic)Storify (to find out what is said about your brand = e-reputation)
    Augure (to manage your e-reputation, find PR contents and gain e-notoriety)Scoop it & Slideshare (to find interesting contents for your web pages)
  • Google Analytics (metrics) Radian 6 (to manage your e-reputation on social networks)
  • Customer Relationship Management: Salesforce
  • Presentation tools: PowerPoint, Prezi
  • Others: Microsoft Pack Office
Caroline LEGENDRE

Les stages au Ministère des Affaires Étrangères

stage-ministere

Le mercredi 29 Octobre 2014, l’ISCOM avait le plaisir d’accueillir dans ses locaux  la Gestionnaire du Bureau des stages du Ministère des Affaires Étrangères afin qu’elle puisse évoquer les différentes perspectives offertes par les stages qu’il est possible d’effectuer au sein du MAE [Ministère des Affaires Étrangères]. Cette conférence avait pour but d’éclairer les étudiants de l’ISCOM qui souhaitent s’orienter vers un emploi dans la communication politique.

Voici un aperçu détaillé des informations transmises lors de cet échange.

Faire son stage de communication au Ministère des Affaires Étrangères

Entre 500 et 600 offres de stage sont proposées chaque année aux postulants. Les 3/4 de celles-ci sont à l’étranger, essentiellement en chancellerie politique. En revanche, environ 20% des stages s’effectuent en service de presse, ce qui revient à une somme de 70 à 100 stages par an qui peuvent directement correspondre à une majorité d’Iscomiens. Les BAC+4 sont privilégiés du fait de leur supposée plus grande accumulation d’expérience.

La durée des stages

La durée des stages peut s’adapter si la candidature soumise est appréciée et jugée intéressante par le MAE. Un stage dont la durée initiale prévue est de 4 mois peut donc être revue à la hausse ou à la baisse selon le profil et les dates de stages demandés par le candidat retenu. Pour ce qui est de la gratification, celle-ci s’effectue à hauteur de 436,05€ par mois pour un stage dont la durée est supérieure à 2 mois, conformément à la loi. Les offres varient d’une semaine à l’autre, d’un mois à l’autre. Il y a un renouvellement constant. C’est pourquoi il faut se rendre régulièrement sur le site du MAE, rubrique stages, pour consulter les dernières propositions. Beaucoup d’entre elles sont en rapport avec la volonté de la plupart des ambassades de développer leur présence sur les réseaux sociaux.

Comment postuler ?

Pour postuler, il suffit de se rendre sur le site du ministère et d’effectuer une demande de stage en utilisant le code fourni par le bureau des stages de l’ISCOM. Mais ce n’est pas tout. En amont, il est important de préparer assidûment sa candidature et de la soigner. Prendre au sérieux le poste auquel on postule et les gens qui reçoivent une candidature c’est prendre le parti d’obtenir un retour positif.

Où se déroulent les stages ?

Il est possible de postuler auprès du Consulat de France à Bruxelles, à New York pour la représentation de la France à l’ONU, dans des ambassades aussi bien en Zambie, qu’en Tanzanie ou au Costa Rica et en Uruguay. Bien évidemment, si certains postes laissent plus rêveurs que d’autres, il faut prendre cet élément en compte et se dire que par exemple il y a beaucoup plus de demandes pour aller à New York (environ 100 pour un poste) et donc moins de chances d’être accepté. Le cas inverse est beaucoup plus intéressant dans la mesure où l’offre de postes dans des pays moins prisés par les étudiants offre plus de chances d’être reçu et d’effectuer des travaux à responsabilités.

À bon entendeur !

Thomas CLERC

Australia : surfing on opportunities

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About internships in Australia

The conference about internships in Australia introduced the students to an organization with 30-year of expertise that helps students with administrative formalities to go in Australia (VISA), internship, English courses and accommodation research: Langports English Language College. This organization has three campuses in Australia: in Sydney, Brisbane and Gold Coast. These campuses are equipped with sport facilities, and organize activities every week such as karaoke, rugby, skydiving, surfing, whale watching, karting and even more. You can find all about it at www.langports.com

Formalities

The wait for a VISA to go in Australia is about 6 to 8 weeks; its validity duration can be up to one year and you can do the formalities online on the Australian embassy website (www.france.embassy.gov). You can cumulate your internship with a job in Australia (not in the U.S), because some internships are unpaid. Students also need an insurance to go abroad, the website Pvtites.net provides insurance for globe-trotters since 2005 at the best prices and give them access to tips to enjoy your journey, a well-documented forum and information about all the administrative documents on their website.

Studying or working abroad is an incredible opportunity and Australia is a very dynamic country for students to work but also to discover an entirely new culture.

Caroline LEGENDRE

Trainee in the USA

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Intern Abroad in the United States

Parenthese, an organism based in Paris, created by three American women offers the possibility to help you find an internship in the United States, but also help you with all administrative formalities such as getting a VISA, an insurance and a sponsor. You can also go on language study holiday with this organization.
They recommend students to get a J-1 VISA (one year max.), which is especially for formation purpose.

To find a sponsor, student can visit the website of the CIEE, Council on International Educational Exchange, leader of International exchange.
The sponsor will provide the student with insurance, VISA formalities, cultural aspect of the internship and a daily control during the stay.
To get a VISA for the US, the wait period is about 3 weeks and 6 to 8 weeks for a Canadian VISA.

Resume and a cover letter in English

Parenthese website is also full of tips for your interviews, for your internship research and also for your cover letter and resume. You can find online tips and examples to make a good resume and a cover letter in English. The agency team will accompany you step by step in your approach.

To make research on your own and avoid wasting time, there are some websites that could help you to find an interesting (and paid) internship: Simplyhired.com, Vault.com, LinkedIn (also foreign internships offers) and Internships.com.

Good luck !

Caroline LEGENDRE